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CMO Profile: Balancing science and art for the perfect customer experience

CMO Profile: Balancing science and art for the perfect customer experience
07 May
2:10

Rapid technological change and innovation is seeing demand rise for hard-to-hire skills sets in marketing, particularly around technology. But marketers equally need to ensure humanity if they’re to build sustainable brands and growth.

Barely having had a chance to get her feet wet, this is the view of newly appointed CMO of SurveyMonkey, Leela Srinivasan.

Srinivasan’s appointment comes at a time of rapid growth for SurveyMonkey. The business underwent a complete rebrand less than a year ago as it prepares for an expected IPO later this year. Her recruitment also follows the appointment of CEO, Zander Lurie, in January 2016 following the death of former CEO, David Goldberg, in May 2015.

The company, now valued at around US$2 billion, has been operating for 19 years, and has 3 million people using its platform daily. It has about 750 employees and growing.

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